agency owners salary

The Average Digital Marketing Agency Owner’s Salary: A Look At The UK and Global Comparisons

Whether you have been in the game a long time are are just starting out, it can be tough benchmarking your digital agency owners salary and what is a realistic number when this subject is not often discussed! So here is a run down of what we can find on average digital marketing agency owner salaries and how they compare globally. Along side this we look at what can impact this average salary and some of the factors that push this number up. 

Digital Marketing Agency Owners Salary In The UK

In the United Kingdom, the average digital marketing agency owner salary can vary significantly based on several factors. According to recent surveys and industry insights, the average annual salary for a digital marketing agency owner in the UK ranges between £30,000 to £70,000. However, these figures are not set in stone, as various elements come into play.

Within the creative landscape, the average salary of a digital marketing agency owner serves as a barometer of success and financial stability, reflecting the combination of expertise, experience, and business acumen. However, the journey to establishing a thriving agency and commanding a lucrative salary is not without its challenges! As we all know!

Agency owners navigate a constantly changing market place of emerging technologies, and fierce competition from both established companies and startups. Digital PR is just one example of a service that changes each day with tools, agencies and opportunities flexing to the fast moving target. From developing compelling marketing strategies to sustaining good client relationships and managing a team of professionals, the role of a digital marketing agency owner demands versatility, adaptability, and a keen understanding of market dynamics.

In addition to navigating the responsibility of client acquisition, retention and growth, agency owners and the average digital agency owner salary will depend greatly on the success of the agency, and this changes over time.

digital marketing agency owners salary

Some of the factors that influence digital marketing agency owner salary 

Experience and Expertise 

Seasoned veterans with a track record of success often command higher salaries compared to newcomers in the field. Specialised skills in areas like SEO, PPC, or social media marketing can also significantly impact earning potential.


The geographic location of the agency can influence salary expectations. For instance, agencies based in London tend to offer higher salaries compared to those in smaller cities or rural areas due to the higher cost of living.

Company Size 

The size and scale of the agency play a crucial role in determining the owner’s salary. Larger agencies with a broader client base and higher revenue streams typically offer more competitive salaries.

Industry Trends

Rapid advancements in technology and shifts in consumer behaviour continually reshape the digital marketing landscape. Agency owners who stay abreast of these trends and adapt their services accordingly often reap the financial rewards.

Digital Marketing Agency Owners Salary Across the Globe 

While the UK offers a vibrant digital marketing ecosystem, it’s also interesting to compare the average salaries with other key players on the global stage.

  1. United States :In the US, digital marketing agency owners can expect higher average salaries, ranging from $60,000 to $150,000 annually. However, this figure can vary significantly depending on factors like location and agency size.
  2. Europe: Countries like Germany and France boast thriving digital marketing scenes, with average salaries for agency owners falling within a similar range as the UK. However, economic factors and industry nuances may cause slight deviations.
  3. Asia-Pacific: Emerging markets in Asia-Pacific, such as India and Singapore, offer competitive opportunities for digital marketing agency owners, albeit at lower average salary ranges compared to Western counterparts.

Where are some of the best places in the UK to have a digital marketing agency? 

Choosing the right location for a digital agency in the UK is crucial for success and as you can see above, could impact on the digital agency owner salary as well. A good location can significantly impact access to talent, client base, networking opportunities, and overall business growth. While every region has its advantages, some areas stand out as particularly conducive to digital agency ventures. Here are some of the best places in the UK to establish a digital agency:

Digital Agencies In London 

As the capital city and economic powerhouse of the UK, London offers unparalleled opportunities for digital agencies. It boasts a vibrant tech ecosystem, a diverse pool of talent, and a concentration of multinational corporations, startups, and SMEs seeking digital marketing services. With access to top-notch talent, extensive networking events, and a vast client base spanning various industries, London remains a prime destination for ambitious digital entrepreneurs.

Digital Agencies In Manchester

Often dubbed the “Northern Powerhouse,” Manchester has emerged as a thriving hub for digital innovation and creative industries. With its lower living costs compared to London, Manchester attracts talent from across the UK and beyond. The city’s vibrant startup scene, coupled with a strong digital infrastructure and supportive business environment, makes it an attractive location for digital agencies looking to establish a presence in the North of England.

Digital Agencies In Bristol

Nestled in the heart of the South West, Bristol combines a rich cultural heritage with a burgeoning tech sector, earning it the moniker of “Bristol Tech City.” Home to a cluster of digital agencies, tech startups, and creative enterprises, Bristol offers a supportive ecosystem for digital entrepreneurs. With its proximity to leading universities, research institutions, and a thriving arts scene, Bristol provides a fertile ground for collaboration, innovation, and business growth.

Digital Agencies In Edinburgh

Scotland’s capital city, Edinburgh, is renowned for its historic charm, cultural festivals, and burgeoning tech scene. With a growing number of digital startups and scale-ups calling Edinburgh home, the city offers ample opportunities for digital agencies to thrive. Its well-connected business networks, access to talent from prestigious universities, and supportive government initiatives make it an attractive destination for digital entrepreneurs seeking to tap into the Scottish market and beyond.

Digital Agencies In Glasgow

As Scotland’s largest city, Glasgow boasts a vibrant creative scene and a burgeoning digital economy. With a strong focus on innovation and entrepreneurship, Glasgow offers a supportive ecosystem for digital agencies looking to establish a presence in the region. The city’s affordable living costs, vibrant cultural scene, and access to talent make it an attractive destination for digital entrepreneurs seeking growth opportunities outside of traditional tech hubs.

Digital Agencies In Leeds

Positioned as the digital heart of Yorkshire, Leeds has emerged as a dynamic hub for digital innovation and entrepreneurship. With a thriving digital sector, a supportive business community, and a lower cost of living compared to London, Leeds offers a compelling proposition for digital agencies looking to tap into the North of England market. The city’s vibrant cultural scene, strong transport links, and access to talent from leading universities contribute to its appeal as a digital agency destination.

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In essence, the average salary of a digital marketing agency owner is influenced by a whole range of factors, including experience, location, company size, and industry trends. While the current market provides a great ground for digital marketing entrepreneurship, global comparisons shed light on the broader spectrum of opportunities and challenges.

As the digital landscape continues to change as we have seen, staying informed about digital agency owner salary trends and industry dynamics remains paramount for agency owners navigating the competitive terrain of digital marketing. By leveraging expertise, embracing innovation, and adapting to market demands, digital marketing agency owners can unlock their full earning potential in the ever-expanding digital realm.

For those aspiring to establish their own agency or enhance their existing operations, understanding the intricacies of digital agency salary benchmarks offers valuable insights into the financial landscape of digital entrepreneurship.

Remember, success in digital marketing isn’t just about the numbers on the paycheck—it’s about the impact you make, the relationships you build, and the legacy you leave in the digital sphere!


Beth Hellowell
Founder of Women in Agencies and co-founder of Signify Digital. Mother, social media scroller and frequent pasta eater.