ARTICLES
The Role of A Marketing Manager With Sadie Wigg
In our latest interview, we catch up with Sadie Wigg from Creative Pod who tells us about the role of a marketing manager and her views of how the industry is changing as we move into 2025! Hi Sadie, tell us about your role now and the agency I am the Marketing...
Interview With Emma Bracegirdle, founder of Saltways video agency
We spoke to Emma Bracegirdle, founder of The Saltways - a video agency that specialises in content for the 3rd sector. With their background in charity, the Saltways team create impactful films without high production costs - making their work accessible to...
Success without Sacrificing Sanity: 5 Tips for Creativity and Wellbeing
About the Author: Chantel Hayward is an experienced HR professional and coach with over 17 years of experience helping individuals to overcome overwhelm and unlock their full potential. Passionate about supporting leaders to work in ways that align with their...
Unconventional interview questions for a marketing assistant
Interviewing for a marketing assistant role in a fast-paced agency can feel like stepping into the unknown. Beyond the typical "Tell me about yourself" or "What are your strengths and weaknesses?" you’re likely to face questions that dig deeper—testing not just your...
London’s Social Media Agency Landscape: Why Niching Down is Key
The social media agency scene in London is thriving, and for good reason. London, a melting pot of culture, creativity, and commerce, is a global epicentre for the digital and creative industries, housing thousands of agencies, each striving to make its mark. Whether...
Podcast overview : Insights from Liz Corless on Growth, Risk, and Reinvention
Starting, scaling, and selling an agency is no small feat—especially in the fast-evolving world of creative and digital agencies. In our recent Women in Agencies podcast, Liz Corless joined us to share her journey, from founding an agency to successfully exiting...
The ick of building your network
Building your networking and thinking about your personal brand are hard, so here is a quick guide…. Hi, I’m Zara, I run EXT MKTG (External Marketing) and my business is four years old but as I do marketing for creative agencies, it’s important for me to have good...
How to handle the 3 biggest challenges facing agency founders
Running an agency comes with a set of unique challenges for agency founders. Yes, the rewards can be great, but the road to success is often full with obstacles that test your resilience and adaptability. So, in this blog let’s explore 3 of the biggest challenges...
How to manage time as a new leader
This blog is contributed by Amanda Stephens at seoplus+ As a new leader in marketing, there are several areas that demand your attention. All are important in their own way, though the consequences of neglect may come to pass much sooner in one area than another. If...
5 ways to feel confident when it doesn’t come naturally
Is confidence a skill? Yes it is and it can be a very tricky thing to master. For many women working in agencies, especially those just starting out or moving into leadership roles, confidence doesn’t always come easily. You might have the experience, the...
Master the Essentials: Build a Successful Digital Marketing Strategy
Creating an effective digital marketing strategy is crucial for any business aiming to thrive online. Whether you're part of an Atlanta digital marketing firm or a plumbing marketing agency, the goal is to enhance your visibility and forge stronger connections with...
Unified Branding: Strengthening Recognition and Engagement Across Channels
Thanks to Claudia Cruz @ Adobe In today’s competitive business landscape, maintaining a consistent brand voice and visual identity across different channels is crucial. This consistency not only strengthens brand recognition but also fosters deeper audience...
You And Your Stories Matter: Mastering Storytelling In Digital PR
We read stories all the time… books, messages via text, email, social media captions, articles, work tasks, ingredient lists, labels, posters, etc. We are surrounded by stories. And what makes a good story stand out? I mean, we all have our own definitions of...
Dealing with inappropriate comments at work
We all know that creating a positive and respectful workplace culture is essential for the success of your agency. Shockingly, 40% of women experience workplace sexual harassment according to the Fawcett Society. As a result of these escalating statistics, a new law...
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