what does a pr agency do?

Agency Focus: What does a PR Agency do?

Welcome to the world of PR! You will have heard of  PR agencies, but do you know what they actually do in practise? PR stands for Public Relations, and in this blog, we’ll dive into the exciting world of PR and answer the question ‘what does a PR agency do?’

So, what is PR? Let’s break it down!

Simply put, PR is the art of managing the relationship between an organisation and the outside world. This can include customers, stakeholders, investors, employees, media, and the general public. The goal of a good PR agency is to build and maintain a positive image for the organisation and manage any negative perceptions that may arise. This can fall under crisis PR.

What does a PR agency do?

A PR agency  specialises in providing PR services to other businesses and organisations. These services can range from media relations to crisis management to content creation. Here are some of the key areas a PR agency covers:

  1. Media relations

One of the primary functions of a PR agency is to build and maintain relationships with journalists and media outlets. They do this by pitching stories and ideas to the media that will generate positive coverage for their clients. This can include writing press releases, creating media kits, and organising press and media events.

  1. Social media management

In today’s digital age, social media is an essential tool for building and maintaining a positive image. Not all PR agencies offer social media and not all social media managers fall under PR – however there is some cross over here in many cased! A PR agency can help clients manage their social media presence by creating engaging content, responding to comments and messages, and monitoring online conversations about their brand.

  1. Crisis management – agh!

No matter how well an organisation prepares, crises can happen. A PR agency can help clients navigate these difficult situations by creating a crisis communication plan, providing media training for spokespeople, and managing the flow of information to the media and public.

  1. Regular content creation

PR agencies can also help clients create compelling content that will engage their target audience. This can include writing blog posts, creating videos, and designing infographics. Regular blog posting is vital for SEO as well as feeding the rest of the content output, many PR agencies cross over into Digital PR and a huge part of this is developing content to create valuable links this can also sit across areas like social media such as Tiktok SEO and PR.

  1. Event management

PR agencies can help clients plan and execute successful events, such as product launches, press conferences, and trade shows. They can handle everything from venue selection to guest list management to media coverage.

what does a pr agency do?

What does a PR agency do to support a growing digital agency?

There are loads of ways you can grow your agency and PR is one of them! A good PR agency can play a crucial role in supporting the growth of a digital agency especially as you scale and look to make a name for yourself. As digital agencies grow, it becomes increasingly important to establish a strong brand and reputation in the industry, attract top talent, and differentiate from competitors. A PR agency can help achieve these goals by developing a comprehensive branding and messaging strategy, securing media coverage that highlights the agency’s expertise and thought leadership, supporting recruitment efforts by promoting the agency as a great place to work, even supporting you in applications for awards.

Has your agency used a PR specialist? What did they do and how did they help you grow? 

Beth Hellowell
Founder of Women in Agencies and co-founder of Signify Digital. Mother, social media scroller and frequent pasta eater.