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Questions to ask in a marketing job interview

Getting ready for a job interview? One thing to remember is to prepare questions to ask your future employer. Here are some of our suggestions for the first stage and final stage interview:

First Interview Questions for a Marketing or Agency Job:

  1. What are the typical day-to-day responsibilities of this role?

    • This question helps you understand the specific tasks and expectations associated with the position.
  2. What are the key performance indicators (KPIs) for success in this role?

    • Gain insight into the metrics used to evaluate performance and ensure alignment with your skills and goals.
  3. How would you describe the agency’s approach to marketing strategy?

    • Understanding the company’s marketing philosophy can provide valuable context for your potential role.
  4. Can you tell me about the target audience or customer persona for the products/services?

    • Knowing the audience helps you tailor your marketing strategies effectively.
  5. What tools does the marketing team currently use, and how do they contribute to results?

    • Familiarity with the tools used can give you a sense of the technical environment and your potential learning curve.
  6. How does the marketing team collaborate with other teams within the company?

    • Team dynamics and collaboration are crucial aspects of a successful marketing strategy.
  7. What recent successful marketing campaigns has the company executed, and what were the key factors contributing to their success?

    • This question shows your interest in the company’s achievements and provides insights into their marketing approach.
  8. How do you handle evolving trends and changes in the marketing landscape?

    • This question assesses the company’s adaptability and its commitment to staying current in the industry.
  9. What opportunities for professional development and growth does the company provide for employees in marketing roles?

    • Understanding potential career paths and growth opportunities is important for your long-term satisfaction.
  10. Can you describe the team culture within the marketing department?

    • Learn about the working environment to ensure it aligns with your preferences and working style

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Final Stage Interview Questions:

  1. What are the company’s long-term goals, and how does the marketing department contribute to achieving them?

    • This question demonstrates your interest in the company’s vision and your understanding of the marketing team’s role in achieving it.
  2. How do you envision the future of this role evolving in the next few years?

    • Gain insights into potential advancements, responsibilities, and your role in the company’s future.
  3. Can you provide more details about the team’s structure and how this role fits into the larger organisational structure?

    • Understanding your place in the organization helps you prepare for potential collaboration and leadership responsibilities.
  4. What challenges or opportunities do you foresee for the marketing team in the coming year?

    • Show that you’re forward-thinking and ready to tackle future challenges or capitalize on opportunities.
  5. How does the company support work-life balance and employee well-being, especially in high-demand periods or tight deadlines?

    • Ensure that the company’s approach to work-life balance aligns with your personal priorities and expectations.
Beth Hellowell
Founder of Women in Agencies and co-founder of Signify Digital. Mother, social media scroller and frequent pasta eater.