Aimee Corton digital media team

Aimee, Head Of Copy at Digital Media Team

Hi Aimee, tell us a bit about your role at Digital Media Team.

As Head of Copy, I’m part of the senior management team here at dmt and oversee a (very talented!) team of copywriters. In a nutshell, my team and I provide a copywriting service for a multitude of clients, including writing for social media ads, Google ads, email marketing campaigns, SEO-optimised blogs and website content.

What was your experience leading up to this role?

I graduated from university back in 2017 with a degree in Journalism but quickly decided I wouldn’t follow a traditional route into the news. Instead, I found myself gravitating towards marketing and settled into a role as a social media executive for an events company. A year later, I moved on to dmt and fell in love with the work and the company – the rest is history!

How does your role in copy overlap with other areas of the business?

I adore copywriting within an agency due to how varied the role is; our job actually overlaps with every other department! We work with the PPC execs to write Google ads, the paid social execs to write for FB/Instagram ads, the email marketing execs to write email campaigns and the web dev team to write website content. Because of this, our writers are multi-trained across so many different areas of marketing. The execs bring the strategy and the number-crunching whilst we (coupled with the incredible design team) bring the creative flair.

What skills have you found most important moving into a senior position?

As somebody who moved up through the company, I think the most important aspect of becoming a manager is to be sure to remain humble. I would never expect my team to complete a task/or do a process that I wouldn’t be happy to do myself.

Also, thought leadership (sorry, I know it’s a buzzword!) is incredibly important when moving into a more senior position. It can be a struggle to remain up-to-date with the fast-moving world of marketing, but it’s critical to make time for training and upskilling yourself and your team members. I would hate for one of my team to have an issue that I couldn’t help them with due to a lack of knowledge.

What kind of clients do you work with?

We specialise in advertising for eCommerce brands, so anything from fashion and furniture to food and fitness – if you sell online, we can advertise it! We also offer different tiers of service to help us cater to any brand size – from start-ups to established businesses.

Why are community and collaboration important for development within the agency world (and for women!)?

I believe that most people choose to work in an agency because of the community feeling that comes alongside it. There’s something unique about a group of people working towards a collective goal that breeds a hard-working, creative atmosphere. We always tell our clients that we want them to view us as an “extension of their in-house marketing team”, and we feel this narrative drives efficient collaborations.

I am also a big supporter of women supporting women, and I know that I wouldn’t be in the position that I’m in today without advice and motivation from the incredible females in my life. Only we can relate and understand the frustrations of being a woman in a professional space, which makes it crucial to support each other through the wins and the losses.

What is coming up for Digital Media Team in 2022?

As we’ve grown exponentially over the past few years, we’ve recently introduced a few more services to our portfolio (email marketing & web development!), which we’ll be looking to expand further in 2022. We also implemented our Apprentice Scheme in the middle of last year, which has been an incredible success thus far – we’re so proud of how far they’ve come! So, we’ll be looking to expand this and hopefully get some more young people started in the digital marketing industry.

We also recently entered the world of TikTok… and we’re obsessed. So, we will become viral sensations before the end of the year, right?


Thanks to Aimee, Head of Copy at Digital Media Team for this fantastic interview!

Beth Hellowell
Founder of Women in Agencies and co-founder of Signify Digital. Mother, social media scroller and frequent pasta eater.