We’re excited to welcome Erin Achilleas Walls, Founder and Director of WallsMan Creative, to lead a practical masterclass on Reporting That Actually Drives Growth—showing you how to unlock the real power of internal reporting and turn numbers into confident business decisions.
Most agencies have reports, but very few are using them effectively. This session explores why some businesses use reporting to drive strategy, growth, and clarity—while others are left with data that feels disconnected or irrelevant. You’ll learn how to align your reporting with the decisions your business actually needs to make, so your reports support where you’re trying to go, not just where you’ve been.
Perfect for agency leaders who want reporting to be a strategic asset, not a monthly chore.
What you’ll learn:
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What to use internal reports are for
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How to align reporting with decision-making, strategy, and growth goals
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Why profit and turnover alone won’t help you scale
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How to run a simple reporting “health check”, including key data sources
Who this session is for:
If you’re an agency founder, director, or manager, and you want clearer insight, better decisions, and more confidence in your numbers this session is for you! Especially valuable if you’ve ever felt unsure whether your current reports are actually helping the business move forward.
About our speaker:
Erin Achilleas Walls is the Founder and Director of WallsMan Creative, an accountancy and advisory firm built specifically for creative businesses. Erin founded WallsMan after recognising that agencies need a different kind of financial support one that truly understands the creative sector and how it operates.
An FCA and company director, Erin believes that continuous learning and improvement are essential to building a great business. Outside of work, she holds a black belt in kickboxing and Kung Fu, bringing focus, discipline to everything she does.
