By Polly Thompson (B33 Design) CX is not just a product Over the last 30 years, Apple has seen it value increase to $3.4 trillion. This was just the result of great products - Their real edge? Customer experience. From their compelling branding and marketing to...
Rosie
Leading from the Middle: The Essential Influence of Mid-Level Talent in Agencies
By Chantel Hayward (Fox & Fable) Agencies celebrate bold leaders at the top and fresh talent at the start, but what about those in the middle? The Account Directors, Senior Creatives, Ops Leads and Strategists who hold culture together, deliver under pressure and...
What We Can Learn From the Unexpected Magazine Renaissance
By Mel Stark, Director at Stark Comms, a B2B content and PR agency Every Wednesday after school, I'd make the same pilgrimage: straight to my local newsagent to buy the latest NME magazine. I'd read it cover to cover: the gig listings, album reviews, interviews - then...
Our Top Efficiency Tools That Supercharge Our Agency
In a fast-paced agency environment, staying efficient isn't just a nice-to-have; it's essential. With client deadlines, a high volume of projects, and the need to deliver results for multiple clients, we rely on various tools to stay ahead of the curve and...
Everyone’s Using AI. Few Are Using It Well. Here’s How to Fix That
I’m Emily Hatton, and I help founders build scalable, thriving businesses. With expertise in strategic operations and business growth, I’ve scaled a remote agency from 8 to 45 team members and grew an online course business from £20K to £120K in monthly revenue within...
Are Your Leads Ready for Social Ads? Here’s How to Tell
They’ve outgrown organic and have the data to prove it We’re not in the business of funding product-market fit experiments. The brands we work with have already proven demand through organic sales, influencer partnerships or email marketing. They’ve got a...
In Pursuit of Production: From Storytelling to Strategy
– A Personal Perspective on Resilience, Creativity, and Production Strategy by Rachel White (at MightyGiant) Getting started into agency life has been by complete accident to be honest, but probably not so unsurprising once you know how I got here. I always...
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