INTRODUCTION
This session is for creative and design agency professionals who want to engage with AI for design. Judit Brand opens with a case study covering what AI can produce quickly, where human judgement and taste still win decisively, and how the best creative agencies are combining both. The session then moves into the harder territory around disclosure, quality and what clients are actually asking.
What to expect
- A 60-minute working session facilitated by Judit Brand, founder of Swell AI
- A case study covering AI capability in creative work right now: what it can produce quickly and where human judgement still clearly wins
- An open group discussion about disclosure, quality standards and the client conversations people are having or avoiding
- 10 participants maximum, with space to get into the specific situations people are navigating
What you will learn
- A clear-eyed view of what AI can and cannot do well in creative work right now
- How to think through disclosure with clients in a way that is honest and commercially sensible
- What the strongest creative agencies are doing to position their human value clearly in an AI-native market
- A stronger personal position on where AI fits in your creative work and how you talk about it
What to bring
Come with your honest position on AI in your creative work. Have you used it in client work? Have you disclosed it? Do you have a view on where the line is? You do not need to have the answers, but coming in having thought about it will make the conversation more valuable for you and for the group.
Key information
Date: Wednesday 4 November 2026
Time: 1pm (UK)
Place: Online via Zoom
Spaces: 10, capped to keep the session useful
Ticket price: Free, members only
About the facilitator
Judit Brand is the founder of Swell AI, an AI consultancy and training business working with growing agencies. She brings hands-on experience in AI implementation and change management, and facilitates each session as a practitioner: drawing on what comes up in the room rather than working from a fixed script. Swell AI is a Women in Agencies partner.
This is a limited-space session. Please only register if you are able to attend. If your plans change, let us know at hello@womeninagencies.com so we can open up the space for someone else.
