Elizabeth Thorn is Head of Marketing at Toggl, where she leads the company’s growth strategy and go-to-market engine. Her work focuses on building the future of time intelligence: helping teams connect day-to-day work with the operational decisions that sit behind it – like capacity, profitability and delivery.
This session is about getting a clearer grip on how work actually flows through an agency, and using that to make better decisions before things start to slip.
What we’ll cover:
- How to understand what “capacity” actually means in an agency context, and how it connects to delivery, profitability and decision-making
- How to spot when projects are starting to overrun – before they turn into bigger resourcing, budget or client problems
- How to use past project data and delivery patterns to plan future work more accurately and make better operational decisions
Bring your questions
The session includes a live Q&A. If you’re currently dealing with stretched teams, unclear capacity, or projects that don’t seem to land the way they should, this is the place to bring it.
This is a free session, open to all. You don’t need to be a WIA member to attend.
Friday 11th September, 1pm
Online via Zoom
Around 45 minutes including Q&A
