There are so many benefits to expanding network and community for women in agencies! When it’s done well, networking can not only help you land a job faster, but it can help you gain confidence and give you a competitive edge. Networking is about establishing, building, and nurturing mutually beneficial relationships with the people you meet.
Historically there are less women in senior positions than men, however over the past two decades, the number of women entrepreneurs has increased by 114%! Women In Business Statistics
The following points outline just a few of the many benefits to building your network and becoming part of a community (like Women in Agencies!):
It can be easy to feel disconnected, disheartened or let imposter syndrome creep in which is why it is so important to build a network where you feel supported and are able to discuss issues with like-minded individuals. People who are compatible with you in terms of ideas, outlook and goals can help to motivate and support you in your professional life.
It’s no secret that many businesses are male-dominated, meaning that women are often the biggest advocates for inclusivity and diversity in the workplace. It’s a bit cliché but empowered women really do empower women – having a strong network of fellow businesswomen boosts confidence and helps us feel less outnumbered!
Opens opportunities for learning
As you network you’ll discover new opportunities to connect with different types of mentors and advisors, increase your visibility with senior management, further develop your areas of expertise, and improve your soft skills (non-technical skills that impact your performance in the workplace). While networking with people at your company and within your industry is invaluable, sometimes reaching outside your field of interest and connecting with those in different industries can provide huge opportunities for learning.
Meeting compatible people will help expand your knowledge, let you share your experiences and discuss aspects of your industry.
Helps develop careers and makes connections
As the great Oprah Winfrey once said “You get in life what you have the courage to ask for”. Sometimes you need a helping hand to build your business or develop your career – the most connected people are often the most successful!
When you invest in your relationships, both professional and personal, it can benefit you throughout your career. Networking is essential as it helps to develop and improve your skill set, stay on top of the latest trends in your industry, keep track of the job market, meet prospective mentors, partners, and clients, and gain access to necessary resources.
Studies have shown that up to 80% of jobs are never advertised – they are filled by word of mouth. It’s often about who you know and who knows you!
Not sure how to get started finding a community?
You’ve come to the right place! Women in Agencies has an amazing network of talented women ready to connect with and provide support. Increasingly (especially in the post-covid world) networking and building community is being done online – the internet means geographical location no longer needs to be a limiting factor. Join Women in Agencies and check out our Member’s Directory as well as interviews, articles and other resources.
Written by : Eve Hellowell