Are you stating out in marketing and curious to know what is in store? Our recent research gives you an insight into the average marketing assistant salary in the UK. So go ahead and read on!
We could be biased, but marketing is a fantastic area of work. If you find the right agency fit, you’ll get a chance to learn incredibly quickly and enjoy a job that combines creativity and data, analysis and critical thinking.
Starting out in any line of work requires a good amount of dedication and patience as you take on new skills, learn the ropes and get to know what is involved in those sought after senior positions.
But let’s be honest, you’ll still have bills to pay, rent and general living expenses. So one of the key questions when starting out in marketing is – how much am I going to get paid?
According to Indeed, the average marketing assistant salary today (2022) begins at around £22,032 (and is aprox £25,374 in London). These will depend on experience with some agencies paying higher and some lower based on the individual.
This has risen from around £21,000 in 2019 – and is in line with many of the salary increases in this field over the past few years.
Does the marketing assistant salary vary based on location?
Yes it does! The average marketing assistant salary varies slightly across the uk. The highest paying regions are London and the South East in line with what we see across many other sectors and industries. Despite this, the cost of living in the South tends to be considerably higher than other areas of the country.
Common responsibilities of a marketing assistant
There are many responsibilities that can be included in a marketing assistant role and depending on the organisation you could find yourself supporting many business functions. Here are some examples of possible responsibilities:
- Supporting the sales efforts of the company or clients
- Developing print marketing assets
- Supporting social media management
- Copywriting for blogs, websites and print
- Conducting research
- Working with external stakeholders, clients or agencies
- Reporting and analysis
- Event support and organisation
- Supporting PR work
- Email marketing
- Engaging staff within your organisation
- Helping to organise webinars, seminars or podcasts
- Providing admin support
What qualifications do you need to become a marketing assistant?
Organisations vary and there are many graduate schemes and apprenticeships available. Commonly, organisations ask for a degree and some relevant experience but it is important to note that for entry level roles, employers are looking for a great attitude, a keen interest and an ability to learn. Depending on the role, your employer might be looking for evidence of numerical skills or could lean towards creativity if this better suits the position.
How Much is the Average Marketing Assistant Salary in 2024?
As of 2024, the average marketing assistant salary in the UK has increased to around £23,500, according to updated data from Indeed and other industry reports. In London, salaries remain higher, with the average marketing assistant earning approximately £27,000. This increase reflects ongoing inflationary pressures, along with the increased demand for marketing professionals post-pandemic as businesses adapt to digital-first strategies.
In comparison, the 2022 salary stood at £22,032, meaning the average marketing assistant salary has risen by around 7% over the past two years, influenced by general inflation trends and market demand for entry-level talent.
Does the Marketing Assistant Salary Vary by Location?
Yes, regional differences still apply. London and the South East continue to be the highest-paying areas, but the increased cost of living in these regions must be considered. London, for instance, saw inflation rates peak at 10.5% in 2023, with housing and general expenses significantly higher than in other parts of the country. Therefore, while the marketing assistant salary in London may seem more attractive, real disposable income could be lower due to these higher costs.
Outside London, areas like the North West, West Midlands, and Scotland have seen modest salary increases. Salaries in these regions for marketing assistants tend to be slightly lower, ranging from £21,000 to £23,000, but with a lower cost of living, this can still provide a reasonable standard of living for entry-level professionals.
Factors Impacting the Marketing Assistant Salary in 2024
- Inflation: With UK inflation still impacting living costs (albeit lower than the 2023 peak), employers have had to adjust salaries to ensure they remain competitive. This is particularly true in marketing, where talent is in high demand.
- Remote Work: The rise of hybrid and remote work has altered salary expectations. In some cases, companies offering remote roles may adjust salaries to reflect the employee’s location, offering London-based salaries to those living in lower-cost areas.
- Skills Demand: As the marketing landscape becomes increasingly digital, having skills in SEO, social media, and data analysis can help marketing assistants command higher starting salaries. Employers are willing to pay more for candidates with these in-demand skills.
If you are considering applying for a marketing assistant job, here is a great resource that will be of great use for an interview!
If you are a marketing assistant, the Women in Agencies community would love to hear from you; we can also help you to grow in your career in marketing! Please consider joining our community for support, resources and community. It will only be free for a limited amount of time.
