By Polly Thompson (B33 Design) CX is not just a product Over the last 30 years, Apple has seen it value increase to $3.4 trillion. This was just the result of great products - Their real edge? Customer experience. From their compelling branding and marketing to...
Community Content
Leading from the Middle: The Essential Influence of Mid-Level Talent in Agencies
By Chantel Hayward (Fox & Fable) Agencies celebrate bold leaders at the top and fresh talent at the start, but what about those in the middle? The Account Directors, Senior Creatives, Ops Leads and Strategists who hold culture together, deliver under pressure and...
What We Can Learn From the Unexpected Magazine Renaissance
By Mel Stark, Director at Stark Comms, a B2B content and PR agency Every Wednesday after school, I'd make the same pilgrimage: straight to my local newsagent to buy the latest NME magazine. I'd read it cover to cover: the gig listings, album reviews, interviews - then...
Our Top Efficiency Tools That Supercharge Our Agency
In a fast-paced agency environment, staying efficient isn't just a nice-to-have; it's essential. With client deadlines, a high volume of projects, and the need to deliver results for multiple clients, we rely on various tools to stay ahead of the curve and...
Everyone’s Using AI. Few Are Using It Well. Here’s How to Fix That
I’m Emily Hatton, and I help founders build scalable, thriving businesses. With expertise in strategic operations and business growth, I’ve scaled a remote agency from 8 to 45 team members and grew an online course business from £20K to £120K in monthly revenue within...
In Pursuit of Production: From Storytelling to Strategy
– A Personal Perspective on Resilience, Creativity, and Production Strategy by Rachel White (at MightyGiant) Getting started into agency life has been by complete accident to be honest, but probably not so unsurprising once you know how I got here. I always...
The Trusted Advisor Trap
Why Relationship Skills Aren’t Enough in Client Services - and What I’m Doing About It Relationship management. Relationship building. Relationship development. These phrases come up constantly in Client Services. And rightly so - they’re fundamental to what we do....
The Role of A Marketing Manager With Sadie Wigg
In our latest interview, we catch up with Sadie Wigg from Creative Pod who tells us about the role of a marketing manager and her views of how the industry is changing as we move into 2025! Hi Sadie, tell us about your role now and the agency I am the Marketing...
Interview With Emma Bracegirdle, founder of Saltways video agency
We spoke to Emma Bracegirdle, founder of The Saltways - a video agency that specialises in content for the 3rd sector. With their background in charity, the Saltways team create impactful films without high production costs - making their work accessible to...
Success without Sacrificing Sanity: 5 Tips for Creativity and Wellbeing
About the Author: Chantel Hayward is an experienced HR professional and coach with over 17 years of experience helping individuals to overcome overwhelm and unlock their full potential. Passionate about supporting leaders to work in ways that align with their...
Unconventional interview questions for a marketing assistant
Interviewing for a marketing assistant role in a fast-paced agency can feel like stepping into the unknown. Beyond the typical "Tell me about yourself" or "What are your strengths and weaknesses?" you’re likely to face questions that dig deeper—testing not just your...
London’s Social Media Agency Landscape: Why Niching Down is Key
The social media agency scene in London is thriving, and for good reason. London, a melting pot of culture, creativity, and commerce, is a global epicentre for the digital and creative industries, housing thousands of agencies, each striving to make its mark. Whether...
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