Public Relations apprenticeship

How to prepare for a Public Relations apprenticeship

Getting ready to enter the PR field can be daunting, but it doesn’t have to be stressful. Starting out at a public relations apprenticeship can be a challenge, however if you are prepared it won’t seem so intimidating. Here are some of our top tips to help you prepare for entry into this exciting career field.

What is an apprenticeship?

An apprenticeship is an opportunity to learn whilst actually working in the field you want to. An apprentice is guided, coached and mentored by individuals who are already established in their field of expertise. Often a mentor will be a professional that makes time to meet with the apprentice to offer support. Apprenticeships can take 6 to 18 months to complete depending on the program and sector.

Apprenticeships can either be found via generic job websites such as Indeed, by specific industry job websites such as PR Week Jobs or by contacting PR agencies directly that you’d love to work with and learn from with a letter. It never hurts to put yourself out there even if there isn’t currently a job – people in Personal Relations will remember you for your letter as it stands out from the crowd!

Take a look here to find out who provides apprenticeships in the UK.

What tasks might you be given in a Public Relations apprenticeship?

  • Undertake research
  • Develop presentations
  • Write press and media releases
  • Deal with day-to-day media queries
  • Promote events
  • Implement PR policies
  • Develop digital content
  • Communicate with different people such as the media, the public, internal colleagues or clients
  • Work closely with colleagues in a team environment.

How to prepare for a Public Relations apprenticeship:

When preparing for your new PR apprenticeship, research research and research some more! Whether it’s about the company itself, clients or their niche… you need to be clued up. Try and learn the lingo and get in on the news loop by setting some Google alerts. Try and think about what you would want to keep up if you were at the very top of the PR agency because one day you just might be and you need that passion and fire to get there.

Ask yourself:

  • What is going on in the PR world today?
  • How can we stay current and up to date?
  • What do our clients need from us?
  • How can we be the best?

There are many benefits to doing a public relations apprenticeship. Here are some of the key advantages:

  1. Gain practical experience: One of the primary benefits of a public relations apprenticeship is the opportunity to gain practical experience in the field. As an apprentice, you will work alongside experienced professionals and learn how to apply PR principles and techniques in real-world situations. This hands-on experience can be invaluable when it comes to securing a job in the industry and building a successful career.
  2. Learn from industry experts: One of the many key advantage of a public relations apprenticeship is the opportunity to learn from industry experts. Your mentors and colleagues can offer guidance and feedback on your work, share their insights and experiences, and help you develop the skills and knowledge you need to succeed in the industry.
  3. Build your professional network: During a well placed public relations apprenticeship, you will have the opportunity to meet and work with a variety of professionals and leaders within the industry. These contacts can be valuable when it comes to securing future job opportunities, finding clients or customers, and building your personal brand.
  4. Earn while you learn: Public relations apprenticeships can be paid positions, meaning that you can earn a salary while you learn and gain practical experience in the field. This can be a great advantage for those who may not be able to afford to go to university or pay for other training programs. There are some that will be unpaid however this is not usually the norm these days!
  5. Gain a qualification: Many public relations apprenticeships offer the opportunity to gain qualifications, such as a diploma or certificate, at the end of the program. This can be a valuable credential that demonstrates your skills and expertise to future employers.

Public Relations apprenticeship

Women in Agencies chatted to the digital PR agency Blue Array last week so take a look into how a head of a PR agency thinks.

Don’t forget, a Personal Relations apprenticeship is a learning experience so always ask questions. You are not silly for asking questions, you accept that you don’t know everything.

If you are currently looking for a public relations apprenticeship take a look here for all things PR apprenticeships and here for some advice on your cover letter.

If you are in the PR world, then please consider joining Women in Agencies for support, resources and community. It will only be free for a limited amount of time.

Beth Hellowell
Founder of Women in Agencies and co-founder of Signify Digital. Mother, social media scroller and frequent pasta eater.