What is link building and why does it matter
Wondering why no one can find your website? SEO is a long term and vital part of business growth (and branding) to ensure your company can be found easily. Link building is one of many key factors in a good search engine optimization strategy.
Simply put, link building refers to links that other websites have to your content. The more and better quality links you have, the better this is for your domain authority and overall SEO – which improves site visibility. Many website managers may wonder how they can increase external links – and we are here to help!
Useful links are those that appear within freeflowing content and come from reputable and relevant sources to your business interests.
Can my website explore free link building?
There are definitely cost-free ways that you can secure more links. The first thing to do is to ensure that you have quality, sticky content that is appealing to your target audience. This will signal to your readership that you are a trusted source and making sure that your content is accurate and useful to web users will keep them returning again and again – and more likely to link to you.
Is your content…
- Well written
- Unique
- Visual as well as written
- Useful to your audience
- Answering a question or stating an opinion
Additionally, you also need to ensure that your content is seen. There are many ways to do this. The first is to consider your keyword strategy and ensure this is researched and implemented across your blog. Another method is to ensure that your social media strategy is well linked with your web content. Ensuring good content is available will encourage other web authors to want to create relevant hyperlinks to your website.
Being smart about where you share content can also be done automatically. For example, by signing up to a link exchange, you can ensure that your website partners with other sites to create reciprocal links.
Another strategy that many websites use to build links is to feature guest blogs on other websites. For example, if you run a website design agency, you might approach a content creation blog to ask if they would host a guest blog for you that links back to your website. This can happen organically as your brand becomes well known, but, really – time and effort to circulate your content and request links is the key to faster and higher quality results.
What else should I consider when link building?
There are also free sites, such as Medium that allow you to post content that you can then use to link back to your website. This can be a great opportunity to share you content within a specific industry focus and reach a wider audience. Consider sharing at least one content piece per month to sustain an active account.
Is paid link building worth the investment?
Often, link building is worth paying for. Backlinks are highly valuable for building SEO ranking and can yield increased conversions over time. However, while you can pay for link building, it can be very expensive. When considering paid link building it is important to focus on quality over quantity, are your link being placed on relevant sites? What is the domain authority and organic traffic of these sites?
What’s next for my link building strategy?
We offer opportunities for our members to share content with Women In Agencies. We are always on the look out for well written, informative and interesting content for our members. If you would like to share a blog or article get in touch and we will share this with out community (ensuring some fantastic links back to you and your business).