Most people using Claude are getting a fraction of what it can do. No system prompt, no custom instructions, no understanding of what Projects, Skills or plugins can do for their specific workflows. Claude is the most capable all-purpose LLM available right now, and most agencies are using it like a slightly smarter search engine. This session is about closing that gap. Judit opens with a live demo of a Claude workspace properly set up for agency work, then the session opens up and the group works through how they are actually using Claude and what one change would make the biggest difference to their week.
What to expect
- A 60-minute working session facilitated by Judit, founder of Swell AI
- A live demo of a Claude workspace configured for agency work: external tools connected, a project set up for a specific client, custom instructions that reflect agency tone and standards, and a Skill running a real task
- An open group discussion about how people are currently using Claude and where they are leaving value on the table
- 10 participants maximum so there is time to get into the specifics of different agency workflows
What you will learn
- How to configure Claude properly so it understands your agency’s tone, standards and way of working
- What Projects, Skills and plugins can do for your team’s specific workflows, and how to set them up
- How to connect external tools so Claude can work across the systems you already use
- The difference between using Claude casually and using it intentionally, and what that difference looks like in practice
What to bring
Think about how you are currently using Claude before you arrive. What have you set up intentionally, and what are you still winging? Is there a task you do every week where better configuration could save you real time? Coming in with a specific example will make the session more useful for you.
Key information
Date: Wednesday 2 September 2026
Time: 1pm (UK)
Place: Online via Zoom
Spaces: 10 — capped to keep the session useful
Ticket price: Free, members only
About the facilitator
Judit Brand is the founder of Swell AI, an AI consultancy and training business working with growing agencies. She brings hands-on experience in AI implementation and change management, and facilitates each session as a practitioner: drawing on what comes up in the room rather than working from a fixed script. Swell AI is a Women in Agencies partner.
This is a limited-space session. Please only register if you are able to attend. If your plans change, let us know at hello@womeninagencies.com so we can open up the space for someone else.
