Personal Details
Username
Smudgy_Caz
Biography
Born out of frustration with the lack of creativity, proactivity and agility amongst marketing agencies, I created Smudged to be the brand and marketing support that I was desperately looking for as an in-house professional.
I have been a marketing professional for nearly 20 years with many of these years focused on brand strategy helping organisations unlock all elements of their brand to find their potential. Through my career, I have been lucky enough to work with some groundbreaking organisations to help them build a purposeful and cultural lead brand that wins both hearts and minds.
My skills lie primarily within developing brand strategy and identifying how a brand should be positioned to achieve its desired business goals and translating those elements into a simple route to market strategy and then pulling together the right team of experts to bring the plan to life.
I am passionate about creating inclusive, equal and authentic brands that focus on people before profits.
I have been a marketing professional for nearly 20 years with many of these years focused on brand strategy helping organisations unlock all elements of their brand to find their potential. Through my career, I have been lucky enough to work with some groundbreaking organisations to help them build a purposeful and cultural lead brand that wins both hearts and minds.
My skills lie primarily within developing brand strategy and identifying how a brand should be positioned to achieve its desired business goals and translating those elements into a simple route to market strategy and then pulling together the right team of experts to bring the plan to life.
I am passionate about creating inclusive, equal and authentic brands that focus on people before profits.
First Name
Caroline
Last Name
Smith
Service
Marketing & Branding
Business Name
Smudged Brand Management
Business Website
www.smudgedco.com
City
UK