Personal Details
Username
Athena
Biography
Athena Witter is the founder of Engine Pop, a strategy studio that helps businesses turn ideas, content and campaigns into scalable intellectual property that can grow across platforms and audiences.
She partners with studios, agencies, talent and brands on projects including YouTube strategy, digital transformation, IP development and expanding campaigns into broader 360 content opportunities.
Athena founded Engine Pop after more than two decades working across television, streaming and digital media, where she led teams and developed programming and digital audience strategies for global entertainment brands.
Today she works with organisations looking to think differently about how content, platforms and partnerships can drive long-term audience and commercial growth.
She partners with studios, agencies, talent and brands on projects including YouTube strategy, digital transformation, IP development and expanding campaigns into broader 360 content opportunities.
Athena founded Engine Pop after more than two decades working across television, streaming and digital media, where she led teams and developed programming and digital audience strategies for global entertainment brands.
Today she works with organisations looking to think differently about how content, platforms and partnerships can drive long-term audience and commercial growth.
First Name
Athena
Last Name
Witter
Service
Strategy & Consultancy
Business Name
Engine Pop
Business Website
Engine Pop
City
United Kingdom